Street Art

Big, powerful machines and MAS are inextricably linked. Therefore it goes without saying that when we decided to purchase a suitable means of transport for MAS’s custom-made products we needed to look for a very special vehicle.

Eckdaten MAS Truck Key Data of the MAS Truck

• 18 m long & 4 m high
• 28 tons total weight/16 tons payload
• 540 PS
• Dual-clutch transmission (DCT)
• built-in coffee-maker 😉

But it is not only the vehicle itself that is remarkable, it’s the visual appearance that makes it spectacular!

Run-off-the-mill is definitely not the motto of Helmut Haas and MAS, which is why it was clear even when the truck was purchased that it was going to become an expression of the creativity and individuality of MAS and would therefore be designed in a very special way.

The focus was not so much to achieve a marketing effect by putting the logo front and center, but to turn an article of daily use into a rolling work of art.

El Jerrino, aka Jeremias Altmann (www.jeremiasaltmann.net) is a multi-faceted artist and friend of the house and has decorated the MAS truck in his unique style.

After intensive preparation and many discussions clarifying requirements, wishes and ideas Helmut Haas rented a warehouse for the realization of the project. It took El Jerrino two weeks, countless hours and 350 cans of spray paint to complete this very special piece of Street Art. As always, it was courage and 100% trust in our partners which shaped this cooperation. Employees, family and friends followed the artist’s daily progress in the merging of a two-dimensional drawing and the new, bare vehicle into a monstrous work of art with great interest.

Creative minds attract each other, and therefore our innovative mastermind Helmut Haas and the graffiti artist Jeremias Altmann were joined by Joe Wagner, who created a music video about the process of spray-painting the truck.

So watch and see for yourself!